As your craft beer brand evolves, it's going to need new labels that help reflect its new style and audience. While some companies may want to keep a lot of the major elements of their labels in place, making the next big change can take some thought. Then, there's the general way that craft beer labels themselves have changed, as FlipSidePA pointed out.
In the introduction of the piece, the source said that beer labels today can "tell the story" of a brand instead of just being a pretty image. In some cases, graphics and text can work together to make a significant impression on the company's audience.
One example, the Woodling Double Dark IPA, uses both to make a memorable impression: the name comes from the practice pirates used to use to "squeeze" their prisoners. In addition to a stylized graphic that carries this theme to its conclusion, along with some text describing the connection between the name and the beer.
The Miami Herald recently covered another issue involving the craft brewing scene. These days, the term "craft" is so commonly used that drinkers might not know the difference between the "real" ones or the many newer beers now using the name.
A craft label can not only show the personal history of the company but how long the brand has existed, since this could be something of a badge of honor in the scene today. After all, standing out is one of the big challenges facing craft brewers in the first place.
OptiMedia Labs has several printer models for your business to use for custom labels. The Primera LX900 color label printer allows businesses to print their own labels to fit their beer bottles exactly. Visit our U.S. store here and our Canadian store here to learn more.