Growth predicted for bottled water in 2016

Bottled water producers may have reason to stay optimistic during the coming year, if some predictions are to be believed. According to a recent press release regarding the latest Global Bottled Water Products Market predictions, this industry could see billions of dollars of gains over the next six years, although factors like the alternative of free tap water remain a possible challenge.

On the other hand, the release referenced some positive industry aspects that are spurring on growth, such as “innovative packaging.” This could suggest a key role for innovative and memorable water bottle labels as the year develops. The compound annual growth rate of the sector is supposedly higher than 8.5 percent during the forecast period, the source stated.

In an Orange County Register column, Ian Lamont cited figures that showed bottled water sales reached levels near $19 billion last year as this product outpaces the consumption rates of soda.

The article also references the growth in water bottle consumption per person, which has increased by 15 gallons since the year 2000. Lamont especially notes that this parallels a decline in soda sales, although the latter beverage category has witnessed a higher growth in prices.

The rise of so-called “luxury water” continues to offer ways for producers to stand out as these figures grow. Acqua di Cristallo, an exclusive brand, features natural spring water in a handmade gold bottle, advertised on its official website as “the world’s most expensive water.” The container is intended to resemble the art style of Amedeo Clemente Modigliani.

For food and beverage labels on soon-to-be bestselling items, companies can turn to the Primera LX900, an easy addition to their office for in-house production.