Products of all kinds can benefit from a label with a tactile, distinctive texture. Choosing the right combination of label stock and printer will allow you to give consumers a memorable experience every time they pick up a package. Putting thought into the texture you want can also help you enhance the colors and other aesthetic choices you’re making for food and beverage labels.
For example, look at the gin labels for Silent Pool, a gin producer that needed a label for its Admiral Collingwood beverage. This label needed to depict a 19th-century British admiral, as represented in a painting, in a way that enforces the themes of history and tradition, with 10 colors.
“Keeping things in-house simplifies production.”
Packaging News quoted the co-founder of the company, Ian McCulloch, on the success they found when working with a professional label company. This outfit, Royston Labels, printed labels for the final product on a “synthetic substrate” with an embossed finish.
“Royston Labels were able to provide expert support that enabled us to translate an innovative and eye-catching design into a practical label that can be easy applied,” McCulloch said.”The production team ensured that we were able to access the latest print technology and that in turn enabled us to really push the design.”
Make a strong effort to improve label texture by investing in Primera LX900 color label printer and a fitting label stock. Some label options for this particular printer include high gloss polypropylene labels, great for resisting damage, as well as matte, semi gloss and high gloss paper labels. Each of these choices gives you high-quality options for distinguishing your products from other competitors, and keeping things in-house simplifies production.
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