Devising unique holiday packaging may require changes in label stock as well as the images the labels contain. No matter what the product, customers are likely to be familiar with the sights of winter advertising, and that means companies are free to experiment with interesting ideas for their food and beverage labels. Writing for the Nashville Scene, Chris Chamberlain recently highlighted some alternatives to standard holiday wines.
Although his suggestions are particularly for locals, they show the ways consumers can look for vintages that deviate from the norm. For example, one local brand of wine helps raise funds to support homeless pets through local organizations: the label on this brand depicts a dog in a black and white image with green lettering to contrast.
In a Packaging World article, contributing editor Rick Barrack warns against “tacky” images for products being sold during the holidays, referencing wine producer Chandon, which deliberately moved away from so-called “Christmas colors” for a memorable look.
“Chandon had the confidence to wrap its bottle in all white—reminiscent of a white Christmas—and use a festive gold script that implies celebration and makes the brand really pop (pun intended). Various playful copy lines convey the festivity of the season,” Barrack wrote. “The nicely designed, themed bottles make a great holiday gift, and a bottle worth bringing to any party.”
Of course, the labeling changes that will count as “surprising” can vary based on what bottles normally look like to the consumer. That’s why in-house color label printers like the Primera LX900 can be helpful for businesses that want to make changes easily without having to go through an outside provider.
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