For bottles, smooth labels are a must

Distinctive designs for containers give products a lasting quality that guarantees they will be noticed on the store shelves. An example of this is the distinctive shape of the Kikkoman soy sauce bottle, a well-known condiment brand that has existed for more than 50 years and managed extraordinarily high group sales last year. Now that the designer of that original bottle, Kenji Ekuan, recently passed away, his work and signature innovations are being re-examined in the media.

What has made this particular soy sauce bottle design so successful? In addition to its smooth, natural look, each one has the brand name printed on the glass in gold to contrast against the dark-colored fluid inside, along with the brightly-colored cap that is meant to be functional and visually noticeable.

Although Ekuan is well-known for other designs, including trains and motorcycles, this soy sauce bottle could be his most famous work, seeing as it continues to be sold in many countries around the world, as Quartz and NPR have reported.

For businesses making similar products, the design of this bottle speaks to the importance of pressing a label smoothly onto a product before it is displayed for public consumption. Primera printer users have options like the Primera AP Label Applicator, which can process labels seamlessly and press as many as 1200 labels per hour. It is both durable and portable, making this automated solution easier to work into production for companies with tight deadlines.

Find out more about this and other Primera products at the official Optimedia Labs website. We also stock the Primera AP550 Flat Surface Label Applicator, and the Primera AP362, which can apply two separate printed labels onto one container. Selecting the right application system is crucial to ensuring that your brand has the staying power of an enduring and popular logo.