This blog has recently reported on how consumer demand for transparent food labels has risen to a fever pitch in California. Citizens in the Golden State will vote on November 6 on whether companies using genetically modified ingredients should label their products with such information.
But, this is only one recent development on the many labels and seals that are used on food products to promote or ensure eco-friendliness or clean ingredients.
According to National Public Radio, many European countries, such as Denmark, are actually streamlining and consolidating these labels. Other European sources have illustrated that it's often rather difficult to change the governing bodies and legislation on these issues, as they inform consumers on what they feel is necessary information.
But, where there is a demand, there is often a supply. NPR points toward the startup GoodGuide, which allows users to take a picture of a product's label on their smartphones and upload it to the company's app. The application then rummages through its database of consumer and critical rankings of the company which just had its label photographed, and then shows the user the average ranking.
This is all determined by the custom label a business places on its products. While reputation may have been spread by word of mouth, with advent of apps such as GoodGuide and quick-response (QR) codes, judging a product by its label has become a reality.
While maintaining a consistently, high-performing product is critical for a business's success and reputation, making sure that it's first impression with consumers is a great one may be even more important. By investing in a Primera LX400 color label printer, companies can ensure that their products are adorned with custom labels that pop off the shelves.