False icewines in China leave producers wary

Counterfeit wine labels will affect not just the real producer, but the consumer’s trust in the company. As such, it might help winemakers to design and produce labels they can prove are their own. This can also have international repercussions, as tastes for specific wines span borders and cross into different countries. For example, China is demanding a large amount of icewine, making for possible vulnerabilities.

Icewine is a notable product from Canada, since it comes from naturally frozen grapes, among other countries. In an effort to take advantage of unwary buyers oversees, some have taken to making their own labels for nonexistent wineries, the Financial Post said, tricking buyers into thinking that they are purchasing a legitimate icewine from the Niagara region.

Richard Slingerland of the Canadian Pillitteri Estates Winery told the Post that the false labels have misrepresented wine exports from his country.

“It was amazing to see all the Canadian products on the shelves at restaurants and wholesalers at five cities in China,” Slingerland said. “But unfortunately, half of it is not real.”

To combat this problem, new technology may be necessary. The Toronto Sun said that PondView Estate Winery will use a unique bubble seal to help protect against tampering. This seal will be specific for each bottle and help the producer track to individual units.

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