Energy drink accused of false advertising

Coffee is often associated with morning commutes, as workers seek out a good caffeine fix to get them through the day. However, energy drinks have grown in popularity, especially ones that state they won’t cause individuals a sudden drop in productivity, after the caffeine wears off.

Living Essentials, the company that makes 5-Hour Energy, has recently come under serious scrutiny. The 5-Hour Energy product has long claimed in labels, commercials and promotions that there will be “no crash later.” While this is a welcome promise for individuals seeking a productivity boost – as they would avoid the type of letdown when most caffeine wears off – critics claim that it is too good to be true.

Earlier this week, an advertising watchdog group said that it told Living Essentials five years ago that the claim was unfounded and urged them to stop making it.

“We recommended that the ‘no crash’ claim be discontinued because their own evidence showed there was a crash from the product,” Andrea Levine, director of the National Advertising Division, told the Times. The NAD is affiliated with the Council of Better Business Bureau and reviews ad claims for accuracy.

The news source added that companies like Red Bull, Monster Energy and Rockstar Energy all claim that their drinks have blends of ingredients that provide a range of mental and physical benefits. However, few studies have actually been conducted to back up these claims.

It’s important for food and drink companies to create not only unique, custom labels, but also ensure that the labels are honest in their representation of the product. Investing in a Primera LX900 color label printer can help businesses put forth designs that not only draw customers in, but represent their company in a positive manner.

Once a company knows the message it wants to portray to customers, it can use customized food labels to help in the process.