Under the larger umbrella of general food labels, the indicators on meat packages are of major importance as grocery stores and the general public are having to deal with difficult and unsettling knowledge that they don’t know exactly where their beef is from. Even using origin labels on products doesn’t guarantee that the information the customer reads will be accurate. It should, but the sad truth is that it doesn’t always.
One instance of this mislabeling is all it takes to start speculation and worries. The BBC reported on a test that was recently conducted on a package of pork chops purchased from the supermarket Tesco. The chops, which were sold under the Red Tractor brand, are thought to have come from the Netherlands and not the U.K., as the label states.
While not completely conclusive, the technology used to determine the origin of this meat seems to have found that it’s highly unlikely the pork originated from within the U.K. Although the twisted chain of interactions by which Tesco acquired this meat seems to identify supplier F. A. Gill as the culprit, that company is attempting to step away from these allegations.
“F. A. Gill can categorically deny that the pork came from their supply as they do not deal with Dutch meat,” officials said.
Once buyers have reason to doubt the product details that they read, the foundation of the relationship between customer and company can be threatened. It only needs to happen once to shatter a person’s faith in your company, which is why making labels accurate should be a top goal of your business for every item you produce.
Leave a Reply