Naming a beer is a tricky process, as it requires companies to be both creative and careful. While the ideal brand will be memorable, it also has to be unique, or at least not risk infringing on other brewers’ copyrights. One area where this can be a problem is putting something local from the area where the beer was made on beer labels. On the other hand, this could also be an opportunity for some self-promotion.
According to Greenville Online, beers that come from site-specific breweries can help inspire consumers to take a visit to the original site later on. As a result, beers that give buyers a strong impression about where they are from can still become popular as the brand’s distribution area expands and sales take it to other states, or even other countries.
In a 2013 article for Denver Off The Wagon, Chris Burns discussed some of the reasons to choose a local name to characterize a specific beer.
“Local drinkers will instantly recognize a beer if it takes its name after a famous regional structure, landmass, person, or event and, moreover, they’ll appreciate the beer all the more because it’s a nod to their community,” Burns writes. Although he noted that ultra-specific references could alienate some buyers, he also said that “learning the history behind the label might engage customers all the more; everybody loves a good story.”
The Primera LX400 and LX900 color label printers are both excellent choices for food and beverage labels, especially when it comes to beer and wine. Depending on the label size your business wants, you can adjust the printer to produce pieces as wide as 4 inches (for the LX400) or 8 inches (for the LX900).
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