Companies should pay attention to the wording on food and beverage labels because of possible confusion it can cause consumers, which may even lead to legal concerns. This doesn’t just necessarily apply to the ingredients list but to the name of the product as well, since something labeled as “reduced calorie” or “diet” could be considered misleading.
While the Federal Trade Commission (FTC) is not officially banning the term, at least when it comes to Pepsi and Coke products, this recent concern should spur businesses on to thinking about the proper phrasing.Though the Commission won’t rule out further investigations, it isn’t going to pursue action against the corporations on this matter, as the National Law Review reports.
The issue arose in the first place because of a petition from a consumer group. “Diet” soda has been criticized as being a fraudulent term with no bearing on the actual contents. Because dieting is associated with losing weight, these critics argue, a potential buyer could make the assumption that these sodas will help them do so. Both sides of the argument have studies supporting them, with some of the confusion coming from the different available varieties artificial sweeteners.
When a company needs to change its product labels, speed and ease of printing can be valuable assets. The Primera LX900 color label printer is both efficient and useful for producing thousands of labels quickly when this is necessary. Companies can trust in the quality of the labels and the clarity of their color while still expecting them to be printed at a professional rate.
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