Different styles of yogurt labels

What can you do when designing the best labels for yogurt? Like many food and beverage labels, these need to be both accurate and attractive for the best possible effect. In recent years, yogurt has often been advertised based on its supposed health benefits, especially when it comes to Greek yogurt. Thinking from the consumer’s perspective, companies can create labels based on what the shopper will be looking for.

Since yogurt consumers are likely to be health-conscious, there’s a chance they will be interested in plain yogurt that they will add fruit and other sweeteners to later, as opposed to yogurt that has sweeteners in it already.

A Times-Picayune article specifically recommended yogurt with “simple, streamlined ingredient lists” and a high amount of protein. In this case, a lack of added sugars and artificial sweeteners could be a selling point worth highlighting.

The examples the article selected also hammers home the idea of simplicity: Popular brands of yogurt, including Fage, Siggis and Chobani tend to favor white or light-colored backgrounds for their yogurt containers, which allows them to show off bold colors for logos and ingredients.

In addition, the Seattle Times said that upcoming changes food labels could help buyers distinguish between different types of sugars included in products like yogurt. The changes are expected by July 18, the source said, and could make labels easier to read in general.

For the most effective prepared food labels, companies should look for a cost-effective solution that’s easy to set up and use in any size office. The Primera LX900 gives users the chance to keep up: visit our U.S store or Canadian store to learn more about this printer and its related products.