As with beer and wine labels, sometimes a classic “retro” style is good for your coffee or tea products. How a company incorporates this into their design is very much up to them, but it can include special coloring and fonts that suggest older trends.
Commonwealth Coffee, for example, uses Victorian letters and designs to replicate the look of traditional maps. This includes an intricate amount of detail, with thin straight and angled lines crossing around the words announcing the name of the coffee. The package uses different fonts for the main logo and the descriptive text around the edges, but it all works together as part of an overall style. The package also has a distinctive color palette of white, gold and blue.
The same can apply to tea, a beverage with many different varieties and traditions. An article for the Bangor Daily News quotes Maine tea farmer Mark Mooradian on the amount of time needed to prepare a crop of elderflower, a long process that could take as long as a decade to generate real results.
“Tea has always been, for 5,000 years, a medicinal herb,” he said. “Tea is very, very healthy. More people drink tea because of health. That part never leaves.”
A Primera LX900 color label printer offers multiple options for styling labels of various sizes so they fit perfectly on the product’s surface. For long or short runs, companies can use this device to create hundreds of high quality labels ready for distribution and application. Having this at your disposal shortens the amount of time it takes to accomplish production overall.
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