Using a color label printer, your company will find it easier to print a whole range of shades and designs onto specially-made labels. Because of this, you won’t have to worry about ink bleeding or fading, or other problems that lessen the impact of your packaging. With this in mind, you can consider the important question of exactly which color you’d like to choose.
Although the associations that your customers have with certain colors will change depending on cultural trends and where you market, displaying specific colors helps to make your brand stand out, no matter what you are selling. Minnesota Daily recently looked at the way that colors (especially red and blue, for obvious reasons) are very important in political campaigns.
The source spoke to graphic design professor Carol Waldron, who said that blue and red communicate loyalty and boldness, respectively, which are favorable traits in a political race.
“With almost any kind of visual material we encounter, we’re — consciously or not — making associations with things we’ve encountered in culture and in our lives,” she added.
These associations are explored even further in an infographic from Ruby Media Corporation, displayed on AdWeek. Taken from several studies, this graph shows the positive qualities that all the major colors communicate to the consumer.
Similar to Waldron’s analysis, this source states that blue is a color of confidence and calm, while red equals passion and activity. You need only look at some of the brand examples given to see the connection: YouTube and Red Bull, active brands, use red for example.
Find the color label printers that are capable of making your design come to life, no matter how complex or simple it is.