According to a press release by the Beverage Information Group, the beer industry has seen a steady decline in consumption in the United States, displaying only a 1.3 percent decrease. And, while unemployment from core consumers, a struggling economy and competition from other liquors may have caused the modest drop, the craft and imported beer segments continue to rise, increasing by roughly the same percentage.
"We are looking to the Craft segment to continue to spur growth in the beer industry," Adam Rogers, senior analyst for the Beverage Information Group, said in a press release. "Consumer interest is at its peak and there is unlimited potential for growth as more craft brewers enter the marketplace."
While craft and imported beers may be the only expanding segments in the beer market, another report has shown that sparkling wine is growing in 80 percent of the industry's major international markets.
The report, commissioned by just-drinks and International Wine & Spirits Research, states that the industry has grown by 42.5 million nine-litre cases in the past 10 years. More specifically, 20 out of 25 international markets posted increases in the last decade, including major regions such as Germany, Russia, France and Italy. The industry also experienced a 2.5 percent compound annual growth rate between 2006 and 2011.
While overall beer consumption may be down, the market is still holding strong for craft beer and wine producers. In order to capitalize on this, businesses should ensure that their products can be seen amongst the competition in store aisles. This can be done by creating high-quality custom labels with a Primera LX900 color label printer.