Having the right technology helps you plan a new label rollout with more control over the process. Launching a new series of designs can require a specific strategy for best results, and whether it's a short or long run, the printer you use for food and beverage labels plays an important role. The Dogfish Head brand gave us a recent example of a steady shift to a vibrant new look in its latest redesign.
Delaware Online recently spoke to Sam Calagione, founder of the beer company. He told them about the desire guiding the redesign and the need to balance the new and the old. This latest effort reportedly only affects some of the company's beers, with these selected bottles gaining a bright, individual color for the background of the label. As the source noted, the rounded Dogfish Head logo pokes up above the main label, with the name still clearly visible.
"We wanted to create some uniformity across our portfolio without falling into the trap of being predictable and sterile," Calagione said. Although the source didn't specifically identify this as a test for a larger run, such selected rollouts could serve this purpose for different brands.
Brewbound recently featured a press release from the company describing a new beer apparently sporting this logo – the SeaQuench Ale, in a distinctly patterned bottle with a bright green wrapper. The beer itself reportedly features sea salt and limes as key ingredients, hence the name and color. As with many beer labels, the color and design can reinforce the basic taste of the beverage.