When it’s time for a big change for your wine labels, the printer you use to make them should help your company adjust. Going against the standard size and choosing something unusually large or small for your brand sends a message: Some winemakers opt for a label that takes up much of the visible bottle, while many are content with just the center.
The Brac winery uses an interesting marketing campaign that focuses on the very small labels on its bottles. As a video ad for the vintage states, the size is supposed to reflect the frugal nature associated with the brand’s home and its related associations. The slogan “big wines do not need big labels” even brings the label to the forefront, giving customers an easy way to remember the product when they see it in stores.
In an article for Wine Folly, Madeline Puckette said that the size of the label could depend upon the size of the bottle: Wider ones can demand a label that’s 4.25 x 3.25 or larger. However, these appear to be standard recommendations, rather than ways to break away from the norm.
“Spain and Australia lead the way with some of the most captivating modern wine labels in the world,” Puckette wrote. “Modern labels imply that the wine inside is a step away from tradition, perhaps the wine is a unique variety, like Mourvedre, or a unique style, such as Vin Gris.” She also suggests using “demos” to test a certain wine label size.
The Primera LX900 can help wine companies prepare for new designs with an in-house solution that lets them demo their own creations. Click here to read more about it in our American store, or here for the Canadian version.
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