In some industries, all it takes is one dynamic leader to set a standard for transparency on product label use. The Guardian recently reported on a bold move from chemical company SC Johnson, the latest and most thorough change to mass-market scented items from a major producer.
Johnson has released a press statement detailing the extent to which it will reveal ingredients previously thought to be "trade secrets" and protected due to copyright reasons. The labels will address the contents of each product specifically, and reveal up to 50 fragrance ingredients for each item.
According to this statement, the company is planning to stagger this new label program and only apply it to air care products at first before moving into other areas, like cleaning products. At the same time, consumers will be able to check an online database to find out more information about each item in particular.
The Guardian spoke to Fisk Johnson, the CEO, who said that this voluntary initiative keeps in line with the company's commitment to being honest with its consumer base.
"If you want to earn trust and credibility, I believe you have to lay it all out for the scrutiny of the world, rather than keeping it secret," Johnson said. "People fear the worst in the absence of information."
Chemical products are infamously complicated, but a company that has industrial labeling systems at its disposal can make the reproduction of newer, more detailed labels efficient and cheap. When shopping for label printers, businesses should carefully consider ink per label ratio as one measure of how expensive they will be to maintain.
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