Recreational cannabis providers in Canada have a new focus to their preparations – the Senate has spoken, and October 17 is the first day of recreational legalization. If you're a manufacturer, distributor or seller hoping to get involved in this innovative industry, you now have a date to aim for. Will you be ready to comply with your province's regulations and simultaneously provide an appealing range of products for your customers? Preparations undertaken now could have a major impact.
Preparing for the emerging field
There's always legislative uncertainty to cope with when entering recreational cannabis sales. Because legalization on a large scale is such a new concept, the relevant laws – such as those in U.S. states that have opened their markets – are subject to constant revision. That said, you can start planning for the October 17 date now.
The first step to getting ready is learning how your province's rules work. The CBC pointed out just how different these regulations can be, despite the fact that the legalization mandate comes from the federal government. Once you've ensured your business's model is approved by the provincial authorities where you plan to open, it's time to create packaging designs that will win consumers over while staying in line with the law.
Embracing the craft scene
As with beer before it, legal recreational cannabis may become a showcase for the creative talents of dedicated growers. Positioning your brand as a unique product for connoisseurs is one way to keep up with any fast-moving consumer industry. According to The Globe and Mail, small growers may make their mark through high-quality products, using special licenses that allow independent cultivators to grow 200 square meters of plants.
Creating a boutique cannabis culture could become a viable path to business success in Canada's cannabis industry. With that said, some of the practices that will go into this sector remain unclear. Small growers won't be able to get their own sales licenses and will likely have to work with other distributors to get their plants to the public.
Seeking out great labeling
The labels on your cannabis products will have to reflect well on the items within to attract consumers. They'll also have to hew closely to regulatory requirements, driven by laws that are prone to change. A high-quality in-house label printer can help your business cope with these potentially contradictory factors. Check out Optimedia Labs' Canadian page to browse our selection of useful hardware. For American vendors in states with regulated markets, we have a U.S. site.