As this blog has stated many times, a color label printer can help create food and beverage labels when businesses have to add a new product but keep the same imagery as the old one. Whether this is part of a combined effort with another brand or simply an expansion of the original one, companies owe it to themselves and their customer base to find the best quality printer for their needs. That includes not just a printer that will render the images correctly, but one that can do so on a large scale as needed.
When one of the brands or products involved in a “crossover” rebranding project seems to clash with the other, labels might have to be especially calibrated to explain exactly what the new item is to consumers so they don’t get confused. A recent example of this is a beer based off of the familiar Wheaties cereal that is set for a limited local distribution beginning later this month.
According to NPR, the resulting beer will be called HefeWheaties after the hefeweizen style it is made in. A photo included with the source shows that the can will specifically emulate some of the most famous elements of the Wheaties box, including the stark orange background and slanted white logo.
For a similar kind of marketing initiative, the Afinia L801 Color Label Printer makes a solid choice for producers based on multiple statistics. Its ink system consists of five tanks, one each for of the CMYK inks, and it also comes packaged with the software needed to design custom labels, both for display on the product and the bar code.
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