Can buyers pick your beer labels out in a lineup?

One of the most obvious tests of quality beer labels is how well they catch the eye at a glance. But how does a label hold up when viewed with its competition?

A Fast Company article recently examined an infographic from Pop Chart Lab called “99 Bottles of Craft Beer on the Wall.” The map shows craft brews of various brands next to each other, and while it changes the color of the brands involved, it features the recognizable logos of brands like Chimay, Shiner Bock and Pilsner. The beers are grouped by type and style, with ale and lager separated into subcategories based on where they are from and what the dominant ingredients are.

Looking at all of these different beverages together also shows how bottle shapes could vary within a single style, or not. While the German Ales listed all have a relatively uniform bottle shape, the stouts and porters, from producers like Sierra Nevada and Samuel Smith’s, reflect a greater range of bottle widths and label shapes with them.

With a professional color label printer on-site, companies can change their labels to produce something unexpected, once they’ve had the chance to see their creations in place. This could include a new combination of colors or a different shape or size of label stock.

The Primera LX900 color label printer will help beverage producers make their ideal packaging, with vivid, memorable pieces that fit precise specifications and measurements. Companies can order free label samples before they commit to a purchase, so they know they have food and beverage labels worth the investment.