California based winery Bravium has released its newest line in a series of increasingly popular white wines. These wines – a combination of two California whites – are known as the White Wedding series and are starting to pop up in weddings across the country.
"I am very excited to officially release my latest wine, White Wedding II," said Rohlffs, wineries vintner. "The few who have sampled this bottle early on are echoing my own feelings that it is among the most unique of California white wines. We don't know of anyone else blending these two grapes and making such a singularly balanced and enjoyable wine."
The blend Rholffs is referring to is a "herbaceous" Napa Sauvignon Blanc with a Sonoma Viognier. The wine's predecessor, White Wedding I, sold out within months of its release. So far, the sequel has drawn intense interest from wedding planners, venues and soon-to-be brides.
Much of the increased popularity is due to the ability to customize the back of the wine label. Bravium offers the 3-inch back square of the bottle as an area for consumers to customize however they see fit. Brides may choose to create a custom label of the weddings dates and the parties involved, while guests may use the back as an inscription to the newly wed couple. But, weddings are not the end of the capabilities for this blank canvas. These can be used well for birthdays and other occasions.
While Bravium may have found its niche with its White Wedding series, other vintners wine retailers may also find the same success in their sectors by creating the ability for consumers to create custom labels on their products. This can easily be done with the use of a Primera LX series custom label printer.