In a beer market saturated with brands both large and small, your company must do everything in its power to stand out. Your beer labels should carry a bold look that tell customers something about what they'll find within. There are numerous different themes you can embrace, from local pride to a focus on ingredients. You can even go for colorful and mascot-based appeal.
The only thing you don't want to be as a brewer is boring. Getting a hefty advertising budget for your small beer brand isn't likely, which means that packaging is a main way to get your name and logo in front of customers. The time shoppers spend browsing in the store is your moment to catch their attention, and your product will be next to dozens of alternatives. Winning the battle for attention means being interesting at a glance.
Brands give inspiration: One old, one new
Other brands are changing their strategies and adopting labeling best practices. If you fail to create imagery that can compete with these large and small rivals, your beer could end up eclipsed. The following examples show that there is no wrong time to focus on graphic design. New companies should focus on their visual appeal, as should producers that have decades or more of experience.
PennLive recently noted that Yuengling, which bills itself as "America's Oldest Brewery," is in the midst of a label redesign, its first in 30 years. This shows that even long-tenured brewers are invested in keeping customer interest at the point of purchase. The influx of craft brews and new options has issued a challenge to these industry stalwarts, and they're responding.
PennLive specified that the Yuengling revamp is designed to keep a link to history through its eagle logo, but appeal to the contemporary eye with different color palates that emphasize the taste of each of the company's three main offerings.
As Eugene, Oregon's The Register-Guard recently reported, a very young beer brand has a similar dedication to getting its color scheme right. The source explained that Ninkasi Brewing Company is so committed to creating a compelling palate for each beer in its line that it is willing to completely eschew its trademark colors to suit the particular brew. The company has an in-house artist to keep its labels compelling.
Print your labels in-house
When you want to ensure the quality of your brand's beer labels, you can bring the process in-house with an effective and economical label printer such as the Afinia L801. Learn more about that printer in more detail on our U.S. site or our Canadian store.