Artistic beer labels focus on local history

Beer that is made in a specific region can benefit by featuring some of its local history on the labels, especially if the region is part of its name. This can help beverage companies emphasize what’s special about their own origin and attract more interest than generic beer labels. Beer​ makers should use professional printing tools to render details in an interesting and visually appealing way.

The Great Lakes Brewing Company of Cleveland, Ohio, has rebranded itself and released the label images of five upcoming flavors of beer to the public as a preview, even though the beers will not be available until May, according to a piece from the Northeast Ohio Media Group.

Each beverage references a famous historical person or event: Dortmunder Gold, Elliot Ness Amber Lager, Burning River Pale Ale, Commodore River IPA and Edmund Fitzgerald Porter. In each case, the images are detailed and colorful, with their own tones connected to the color of the beer. A sixth, Sharpshooter Session Wheat IPA, will be available this June and pay tribute to professional sharpshooter Annie Oakley.

In a press release from the company, co-owner Pat Conway describes the high quality of the images, which were created by Darren Booth.

“Our customers may be familiar with Eliot Ness as a historical figure, but they may not know that our mother was his stenographer, or that he used to frequent our historic taproom,” Conway enthused. “Darren’s beautiful paintings include so many layers that allow us to share these kinds of details. They’re more than just labels. They’re conversation pieces.”

Beer companies benefit from printers that can specifically accommodate high-quality custom made labels. Well-made product designs can inspire confidence and interest in brands and new offerings during promotional campaigns before the labels even make their first appearance, and then the packaging can capitalize on that interest.