Alcohol labels and bottle caps making statements

As small brewing companies and startup wineries continue to grow in the U.S. and Canada, these businesses are doing everything they can to stand out. An effective way to do so is with labels and bottle caps.

A small organization has recently implemented an awareness campaign which will spread its message bottle caps from over 50 breweries this fall. Here's a look at this latest news and other similar trends in the industry.

Bottle caps comment on cancer awareness
Pints for Prostate is a grassroots campaign founded in 2008, aimed at beer-drinking men. The nonprofit pushes for greater awareness of prostate cancer and early detection. The group has been partnering with breweries since 2015 in placing its message on bottle caps.

In 2017, the organization distributed more than 2 million blue caps with the Pints for Prostate logo on top. Under the caps, drinkers find messages aimed at men about the importance of regular prostate screenings and early detection.

The 50 breweries, across 25 states, will distribute between 10,000 and 80,000 bottles with these special awareness caps, the Takeout reported.

Other awareness campaigns on alcohol labels
This project is far from being the first awareness campaign that utilize caps or labels on alcoholic beverages. In 2001, the wine brand Sutter Home paired with the National Breast Cancer Foundation to roll out a limited-edition White Zinfandel, according to The San Jose Mercury News. This special wine features pink ribbon packaging for the winery's Sutter Home for Hope campaign.

In another campaign, Fleming Jenkins Vineyards released Victories Rose back in 2005 to raise funds for breast cancer research. It was released in time for Breast Cancer Awareness Month, after Olympic champion Peggy Fleming was diagnosed with, and then survived, breast cancer.

A small brewery in South Carolina, Birds Fly South, used labels to help support local artists, Beverage Dynamics reported. Its aim was to create a floral design on its beer that would be appealing to women. This move came after the brand realized just how much companies cater their designs and messages to men.

Nielsen reported that 64 percent of consumers will try a new product based on package design. Since wine and beer do depend on having a catchy label to drive sales, it's no wonder these businesses are using labels and bottle caps to spread awareness for important campaigns. 

When it's time to revise your products' labels and get them in line with rules and expectations, check out label printers at Optimedia Labs' U.S. page or Canadian site.