For special events, wine labels may need to reflect specific circumstances. With a professional color label printer, wineries have the chance to acknowledge the event in multiple ways, using rich colors to reach the audience. By keeping options open, companies have the chance to tweak their food and beverage labels based on who their target customers are.
Those considering custom wine bottles for an upcoming occasion can use these three tips for printing unique labels. An efficient Primera printer can be a single source for multiple forms of labels, so users get the most out of their label and ink supplies.
- Humor: One wine label style growing in popularity shows a photo alongside the text “the reason you drink.” Since this wine is intended for a specific audience, including a joke they will definitely get. This can include images and text, especially if the two are used together. Irreverent wine names can also make a bottle feel more direct.
- Photos: An easy way to let the recipient know who the wine is for is to put their image on the bottle, front and center. Wine producers can position the image and the label so it resembles a “real” bottle, as well.
- Time and place: Is this wine intended to commemorate a particular day? You can include this information in the image itself, either surrounded by a small banner or discretely in a corner. If you’re attempting to mirror other wine labels, you can display the year the way major vintners showcase their own brands.
Primera Printers provide the same capabilities to personal or commercial wines, no matter how large or small the audience demographic is.
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