The holiday season is approaching, a natural time when consumers might consider festive or seasonal candles for the home. It can be a prime moment to redesign the labels your business uses to create more visual interest. Exploring some of the options other brands choose can give companies more ideas, and purchasing a versatile color label printing system will increase the range of designs they can produce.
Here are a few possibilities based on other candle label trends that companies can work into new product lines. On round glass containers, dynamic candle labels can make help the brand stand out:
- Rounded edges: On smaller candles, producers can choose labels with soft, round edges to fit the object’s shape. When sized appropriately, this kind of label can present important information without obstructing a view of the candle inside the glass. One example is the label of the Diptyque Feu de Bois candle featured in this Telegraph article.
- Personalization: For specific gifts and events, candle labels can bear important details about the recipients, like names and dates. This is especially useful if the candles will be part of a gift set that includes other customized items.
- Sensual colors: Does the color of the label match the color of the candle and its fragrance? According to the National Candle Association, 75 percent of candle customers think fragrance is the most important aspect of a candle, so the label should support this with its design and imagery.
With an adaptable printer, business owners can use the same systems to create product labels and related features like bar code labels.
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