3 candy labeling tips for Halloween

Designing great candy labels in time for Halloween can be about more than just using orange and black. With a color label printer in-house, companies have the chance to adjust their product labels as conditions change without worrying about wasting time or resources. This could include a seasonal change that helps spotlight certain features of the product and generate more interest in time for the holiday.

What are some unique ways to refurbish your candy brands before Halloween arrives? Here are three ideas to consider, all of which will be easy to implement with a fast and professional printing system on hand:

• Capitalize on candy trends: One list on the “best and worst Halloween candies” seems to favor peanut butter and chocolate over fruity or brightly colored snacks. While the latter could be more visually identifiable, the former might be more appealing to consumers.
• Reconsider size: Halloween is famously a time for “fun size” candy, so it could be worth re-examining the packaging you are using based on whether the candies will fit in trick-or-treating bags. Adjustable printers like the Primera LX900 can be tweaked to fit different widths while maintaining a fast production speed.
• Tweak the existing lettering: Although it wasn’t done specifically for October or Halloween, a recent Snickers campaign saw the familiar blue letters changed to display different messages, including descriptors like “snippy,” “grouchy” and “spacey.” Using this campaign as an example, companies don’t have to make huge changes to grab consumer attention, but can simply reformat their current logos.

Purchase printers and the other supplies you need today to start working on updates to your food and beverage labels before October ends.