This blog has spoken several times about matching the styles and imagery of wine labels with the type of vintage, using examples such as Red and Rose. Even consumers that aren’t aficionados often know that these are special types with their own signifiers.
However, there are other categories to consider when it comes to beer, including some that might not be as familiar to most of the public and require some explanation. In this case, a beer label could include text to get the point across, or a design that does the same thing, or both, if the brewery has a color label printer in-house that can adapt to their purpose.
Beer Advocate.com describes American Wild Ale as a specific style that includes “wild” yeast cultures and can produce a “funky” taste. While the source acknowledges that it likely isn’t for all tastes, this style could match the current interest in “organic” food and drinks if packaged correctly.
Cincinnati source WCPO Insider recently spoke to Bret Kollman Baker of Urban Artifact about what went into the creation of its latest Wild Dark Ale released this week, expressing satisfaction over the results.
“We used a hefty amount of oats, a heavy hand of roasted malt and then some English base malt as well to give it a really nice, full, silky body and then hit it with some Belgian and wild yeasts,” he said. “We also played with the pitch rates and the fermentation temperatures to push the flavor profile.”
It’s vital to get food and beverage labels right no matter what you’re producing, and a color label printer will aid in that process by helping you meet government standards while standing out from the crowd.