CNBC recently held a contest to find the “most loved” beer label from across the country, assessing 65 different producers to determine the label that resonated most with consumers. Set up like a sports “bracket,” the tournament looked at beers by region and then pit them against each other, based on popular votes. The individual regions considered were the “Pacific,” “Central,” “East” and “South.”
Ultimately, the winner was a brand that makes effective use of color and texture in their design: Newburgh Brewing Company, who won with their Cream Ale beer. The label features the purple image of a cow superimposed over bright colors for an outstanding contrast. This beer beat out the Dogfish Head Craft Brewery Punkin Ale in the regional competition and the Founders Brewing Dark Penance for the final victory.
What is it about the Cream Ale that beer and wine companies should remember when designing labels? Newburgh’s president, Paul Halayko, told the source that “it’s important to catch someone’s eye very quickly” in a crowded marketplace.
“We went up against some great breweries and labels, and the fact that our Cream Ale ended up being the winner is really a testament to the support we got from the local community,” he said.
Compared to other brands, a beer label’s coloring and imagery may be one of its biggest assets in creating an interested fanbase. With purpose-specific color printing technology, businesses that have specific labeling needs will be able to make the packaging they think is most appropriate and attracts the most consumers.
Color options lead to interesting possibilities that are distinctive and stand out from the competition. In liquor stores where consumers have a lot of options, strong design choices are an immediate way to generate influence.