As recently reported by this blog, many consumers may feel overwhelmed when choosing between one wine label against the hundreds that may be available on the shelves. While this has caused some to speculate that many consumers choose their vinos based on the label, Georgina Stassi of the Santa Barbara View asks if the old adage, “you can’t judge a book by it’s cover” holds true for wine.
Using the example of a French import called Chene Bleu, Stassi postulates that a wine’s label isn’t just a way to communicate a name, ingredients and the type of wine in the bottle – but something that can reveal a winery’s ethos.
“You’re drawn at first to the Chene Bleu, the ancient Blue Oak tree that grows on their hilltop property in the Vaucluse region of Provence,” writes Stassi. “Around the tree, the graphic depicts the land, the people, the history, the philosophy of Chene Bleu.”
To the writer – and, potentially, many other wine buffs – a wine’s label speaks levels about the company that produces it. The label provides a snapshot into what the consumer can expect to receive in the bottle, while also selling a certain image on the label.
For example, Stassi comments on how when Yellowtail showed up in the United States, the vintner’s affable yellow kangaroo – representing its Australian terroir – took the market by storm and hopped off the shelves. Soon after, wine retailers were stocked with bottles featuring animal logos.
As with Yellowtail, it may benefit other wineries hoping to grab better first impressions from consumers to invest in a custom label that depicts the company’s culture and passions. This can easily be done with the help of a Primera Series LX custom label printer.