OptiMediaLabs

The science behind your food could make dynamic food labels

How did your big product get its life? Did it begin as a science project, or perhaps a mistake? 

One interesting and audience-growing bit of information that might fit right at home on your food labels is a small story behind your product. These don't always have to be elaborate, and can turn people off if there's too much irrelevant information or it's not rendered clearly.

But if your foodstuff has an interesting origin story, you might want to capitalize on that. If they ever start marketing the microbial food showcased through the work of a recent scientist and reported by NPR, then you might expect to see some sort of legend explaining this.

What exactly are we referring to? To be specific, Christina Agapakis, a microbiologist working out of California, recently undertook a project to make a "cheese" out of microbes derived from human skin. It may not be for eating, but it is designed to change the way we view the things we do eat. 

Now, this isn't exactly the kind of thing that will probably take off overnight. But the point is, it's an interesting and novel way of creating food, and were there labels needed to promote this product, they could draw from that novel origin to make their food, and their food labels stand out (you can come up with the slogan on your own).

Color label printers can be used to highlight the things that we find more interesting and relevant and help define exactly what it is that really makes your foodstuff something individual. 

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