OptiMediaLabs

The name vs. the brand mark: How to tell the difference

It can be tricky for companies to recognize what a non-copyrighted flavor name is versus a protected brand. Is there a way for your business to draw from the popular associations your audience will have without stepping on another business' toes? Chances are there is, and a color label printer can help you figure out exactly what needs to be done.

A headline on USA Today claims that "Kentucky Fried Chicken Candles" have recently emerged onto the scene. This is in reference to the products put out by a company called Kentucky for Kentucky, which indeed include a candle that purports to smell exactly like this famous fried southern dish.

However, if you say the words "Kentucky Fried Chicken" to someone, they'll likely think of the well-known international franchise that has long since become KFC. Of course, the candles from KFK are not actually called this, but there's got to be a way for companies to encapsulate a similar essence in a different kind of product.

The labels that these candles use simply say "Fried Chicken," and are accompanied by small black-and-white drawings. There are also other scents with appropriately themed southern candle labels like "ale" and "Kentucky Derby."

There's a type of pressure that might be put on a company to create something different, but without labeling solutions onhand, the inexperienced company may think too hard about what is really a simple process.

It doesn't have to be this complicated, and the simplicity inherent in a color label printer might help your marketing creators think of answers to problems that help you cut to the quick.

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