There have been many campaigning against the overindulgence of sugar that we currently see in the modern world, as well as the overall health defects caused by unhealthy eating habits. Now, an article in the Globe and Mail features a headline that sums up the turning tide against this additive: "Sugar is the new Tobacco."
Whether your company decides to heed this information and remove sugar from your product or not, it might behoove you to at least consider making labels that guide users through your sugar content explicitly.
The author of the article, Theresa Albert, not only describes the way companies are using other types of seemingly healthy labels to shift attention away from sugar, but how some of the spin confuses the point of how dangerous it can be over time.
"There is evidence to the contrary in that how the body processes sugar calories is much more damaging than, say, a protein calorie," she writes. "The sugar contained in fruit, with its vitamins, minerals, fibre and micronutrients intact, is broken down more slowly and causes much less impact on blood sugar, as well as liver processes."
This might eventually drive an interest in even more alternatives to sugar, such as one suggested in a piece on the Washington Post. Raw cocoa beans are supposedly said to be a healthier source of chocolate flavor that can still be used in baking.
Use your color label printer wisely and there will be no doubt in your customer's mind where your product stands on the scale of processed sugar content, especially on candy labels.