OptiMediaLabs

Rehabilitating butter’s image in time for Thanksgiving

In modern life, we have a fear of fat and any sort of avenue that might get us drawn into excessive calories and the possible health consequences of eating fatty foods. But are there reasons to reconsider the ingredients that go into some of Thanksgiving's most infamous artery-clogging delights.

That's the message imparted in a recent Business Insider article that examines some of the reasons that it may be unfair to give butter the bad rap that it gets. While it's an article that smacks a little bit of rationalization, it also makes some good points as to how companies can use the holiday season to create labels that give their stigmatized food labels a little more of a fighting chance.

This article, for example, points out that some of the items offered as alternatives to the traditional butter used in this situation may not be any better, especially if they provide a high level of unhealthy trans fats. 

"Scientists now recognize that trans fat is even worse for your heart than saturated fat. In addition to raising your bad LDL cholesterol, it also reduces your good HDL cholesterol," the piece states.

This identifies that it's not the butter so much that can (or should) turn people away; it's the trans fat level and the presence of other negative health elements in these foods. This is something that your company shouldn't ignore and might address with the help of food labels that can encourage people to give a maligned product a second thought.

You can use the easy functionality of a color label printer to put this important information on your items without distracting consumers from the main selling point.

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