Not every “official” label requires actual government approval. Reuters reported on so-called “hypoallergenic” medicine, a label that could be inaccurate, if a recent study cited by the source is to be believed. Because hypoallergenic products don’t need to earn any sort of official approval from the FDA, it’s possible for such medication to be sporting the wrong label.
The study, which was headed by a student researcher from the Loma Linda University School of Medicine in California, looked at 187 different products with “hypoallergenic” or similar claims on their labels and tested them for allergens, specifically looking for anything that might irritate eczema in children. The results found that nearly 90 percent of these items actually contained potential allergens.
Reuters spoke to the lead researcher, Carsten Hamann, who described how users with allergies who don’t know the truth about these products could be at risk because of false labels.
“Kids who have eczema or atopic dermatitis use more lotions and creams and ointments, etc.,” he said. “Ostensibly, their caregivers who purchase these products to use on the kids’ skin, give preference to products using these meaningless marketing terms.”
It could be that public understanding of the term itself needs to be targeted. In another usage of the term, some people believe that a “hypoallergenic” pet produces no allergens at all, but that isn’t true, as one article on 2Care points out, since these can be found in an animal’s skin and saliva. Assuming that a term means one thing when it really doesn’t is therefore dangerous overall for the buyer.
With custom printed labels, your business will make strides in addressing concerns outright on its products that will guide consumers in making the right purchasing choice for their child.