For decades, if there has been a single slogan inextricably linked with the dairy industry, it’s been “Got Milk?” Those words, alongside famous and often parodied ads, have been part of the American cultural consciousness for some time. But that is coming to an end, according to Bloomberg.
Instead, the source describes how the new imagery from the company focuses on movement and energy, using faux-milk to animate waves of movement and different shapes, including propellers and a parachute.
Now the new word on milk is “Milk Life,” and it seems to reflect the increasing campaign to fight against obesity and health problems. The Milk Processor Education Program made the change official this week, as CBS reports. That source also said that shares of dairy products being sold during the “Got Milk?” era have actually fallen.
Not all consumable products design packaging has to coincide with major ad campaigns, but with something as iconic as “got milk?” going, milk producers might also consider updating their image to fit the change in attitude and choose something appropriately sporty.
You can see it in products like the aptly named Canadian beverage MilktoGoSport, as well as the male-oriented “Powerful Yogurt,” which have both recently appeared to try and make what is sometimes considered a heavy drink seem healthier and more fitness-oriented.
With businesses investing in new campaigns centered around these ideas, your business might also use food labels that tap into something culturally relevant.
Even though “Milk Life” and “Got Milk?” aren’t tied to a specific brand, they can suggest ways of making labels that your business can follow through on.