The overall shift to “craft” foods and beverages, with items created to suit particular tastes and stand out on shelves, has opened doors for small companies with good ideas. While beer and wine producers have perhaps made the greatest waves in this field, especially when it comes to labeling and presentation, just about any product can receive this treatment.
Coffee sold in coffee shops is commonly associated with cool, young consumers, but what of packaged coffee sold in stores? Can commercial brands of coffee beans or pre-made brews get attention for their products? With the right flavor and a solid marketing approach, it can be done. The following are two examples of companies that have given this process a chance to work its magic.
Breweries branching out
How can companies get closer to the craft brewery model for coffee? IT may help if the business in question produces both beer and coffee. The New York Times reported on the rise of Modern Times, a brewery that makes both Vault beer and Pretty Bird coffee. The business uses a unified labeling style for the two product lines and sometimes even shares ingredients, for example using its own beans for coffee-flavored brews. The cold-brewed coffee is packaged and sold in cans, with the same techniques employed for beer canning.
The Times added that there are other brands operating today that create even closer connections between roasting and brewing. Tenacity Brewing sells coffee directly out of its headquarters, built in a retired fire station. Companies with winning branding and good insights into their audiences can seek out success with both types of products at once.
Scientific coffee creations
Sometimes, artisanal coffee comes from a very different world than the craft beer space. New Hampshire news site Seacoast Online recently profiled an organic chemist named Glen Miller, who has created a product called CoffVee that is meant to contain many more antioxidants than traditional beans. He has recently unveiled a new flavor called Sunshine Blend, which contains Vitamin D. Miller takes an independent mindset into marketing his scientifically formulated blends, roasting, infusing, labeling and shipping from a single new facility.
In-house operations
When bringing food and beverage labeling in-house as Miller has done, companies need reliable and high-quality label printers. Selling premium products means winning the trust of consumers, and few traits have quite the appeal of bold, bright packaging. To find such a printer, you can reach out to Optimedia Labs through its U.S. store or Canadian page.