Changing consumer tastes are affecting the breakfast cereal industry. Corporate giant Kellogg is synonymous with many of the longest-lived staples of the sugary cereal aisle at the grocery store, but a Bloomberg Business article from last month suggests that it’s no longer dominating this market. Sales were down by 8 percent in the end of 2014, capping a months-long downward slide of revenue.
According to the source, Kellogg’s products simply aren’t meeting the needs of consumers anymore: those who want a quick meal can find something more portable, like yogurt or fruit, and those who prefer to sit down can cook healthier options like oatmeal. What can manufacturers of cereal and other similar products do to avoid losing sales?
Based on this information, it may be possible for breakfast cereal companies to print labels that emphasize the more healthful aspects of their products using clear, vivid graphics. If there’s a large amount of a particularly healthful ingredient, images or text could be included on the food labels themselves.
Another tactic could be to compare the product to another one that’s doing well in the same market. BBC News reported last year that sales of Chobani Greek yogurt have been on the rise, increasing to nearly $1 billion a year, in comparison to cereal.
Greek yogurt has a general reputation for being healthier than cold cereal, so companies could take a cue from its success to subtly change their product labels to suggest similar selling points, such as “lightness” and portability. These things don’t need to be cited directly to have an impact, as long as they are taken into consideration.
A color label printer gives producers the chance to decide what’s best for their labels on a case-by-case basis and produce those labels to high quality industry standards, quickly and accurately. Text and images will both look great if producers choose a printer that is versatile enough to create different kinds of label designs.