OptiMediaLabs

Holiday candles should promote scents but be mindful of allergies

During the tail end of the month of December, shoppers interested in hosting holiday parties could conceivably look for candles that come with an enjoyable and festive holiday scent. While this could lead to more business for candlemakers, these companies should always remember to use custom printed labels to promote themselves and remain mindful of possible allergies that consumers could have.

A HealthDay piece recently advised consumers against using scented candles altogether because they could irritate sensitive users. To keep your target audience interested, your business could create labels that make the possible side effects of scented candle use clear and explain which type of scent in particular each candle employs.

Highlighting this is important because seasonal candles can draw on popular spices in particular, which are fun for some but could be aggravating to others. A Huffington Post Home article recently ranked several scented holiday candles based on their effectiveness and appropriateness to the season, and addressed the importance of spice in proper measure: one candle was noted as being spicy but "not Christmas," while another lost points for not being spicy enough.

Other much-loved flavors included vanilla and cookie-smells, as well as the scent associated with fir trees. The most highly-ranked candle among all of them is the "Fresh Balsam" scent from the Bath and Body Works line, which contains multiple flavors, including "eucalyptus, fir needles & cedarwood musk."

The holidays can be a time of increased production for companies to meet an influx of orders, so businesses need to have industrial labeling systems that are able to maintain the frantic pace. The added need to create labels that are tailored to the candle's contents shouldn't give a company even further stress.

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