Everyone knows that marketing and packaging influences the way that a consumer will look at a company's goods. NPR recently reported on an informal experiment that shows how the mind of someone eating a food changes depending on how they were introduced to the item in the first place.
The article refers to a sort of prank performed by two Dutch men working for Lifehunters.TV. When a food convention came to Houten in the Netherlands, Sacha and Cedrique, the two people behind this scheme, gathered a bunch of different food items from a local McDonalds and rearranged them to look like fancy hors d'oeuvres. Then, they took their fraudulent foodstuffs to the convention floor, stuffed them with tiny French flags and presented them as organic.
The video taken of this prank is in Dutch, but the NPR article says that all of the tasters were enthusiastic and believed that the food was as gourmet as advertised. The source further says that this is because humans are highly suggestible, and that being given certain expectations will change the way that a person's brain experiences a food item. One sampler even compared the repurposed fast food to "a fine wine."
If nothing else, this shows that the line between "junk" and "high end" might be narrower than many think, at least when it comes to taste. From the start, the impression a customer gets from food labels and other outside sources could have a similar effect, orienting this person in a certain way before they even try the food itself.
Industrial label printers don't have to take the personality out of your labels even while they offer commercial levels of production.