Rosé wine is as distinct as the other wine classifications and may require labels with specific elements emphasizing its traits. The color and style of a vintage can influence the wine labels you use, through the colors and placement of important information. In recent years, rosé has become popular, so much so that one rosé producer expects the United States to run out of this type of wine soon, echoing a similar shortage in 2014.
What do consumers care about when it comes to rosé? In an article for the Wall Street Journal, Lettie Teague says that the color of a rosé seems to have more importance for drinkers than with whites or reds. This preference for color may lead to an interest in other wines that fall outside of the usual spectrum, including orange.
“Sometimes wine drinkers, including seasoned professionals, overlook the visual aspect of a wine because they are considering other components, such as taste and aroma,” Teague writes. She argues that the look of a wine can influence how much enjoyment a person gets out of drinking it. “Not surprisingly, one’s preference for a specific wine taste or style can heighten one’s appreciation of a particular color,” she says.
Knowing that purchasers can judge a wine from the visual appeal, producers should tailor their label making strategy to accentuate the wine’s strengths. The Primera LX900 is a versatile printer that allows users to incorporate different types of colors, images and text into a single label for the optimal visual effect and consumer benefit. Keeping it in-house also give businesses better control over label production.