Businesses that produce bottled water may have multiple product sizes to consider in addition to the standard 16 ounce containers. Depending on the market, companies might want to create custom printed labels for different audiences. A small bottle of water that can easily fit in a purse or coat pocket will likely serve a different purpose than an extra-tall one.
For example, tall water bottles could be great for hikers and others who need to rehydrate on a long journey. Unlike the standard “sports drink” bottle, water containers for long journeys can be twice the size of an average one, since the user will most likely carry them around in a backpack.
The size of a water bottle isn’t the only factor that affects the label. Some brands utilize specific designs that require the logo to be placed in a specific, recognizable way. For example, Fiji Water uses a recognizable shape that makes its products easy to identify. It also incorporates colorful imagery on its labels that support its tropical brand identity. A bottled water label has to match the shape no matter what, and still fit on it without notable wrinkles or tears.
Bottles can also be made of a special material that allows consumers to hold a bottle easily in different situations, with a grip placed outside of the main body of the bottle itself. Keeping the design, shape and material of the bottle in mind gives companies more information to draw from when designing labels.
The Primera LX900 Color Label Printer provides a reliable way to make labels that fit water bottles of varying shapes and sizes. For sophisticated and brand-specific designs on gloss, paper stock, polyester or a clear look, companies should use this printer. The Primera LX900 can provide continued return on investment and flexibility as product lines expand, too.