A Primera printer, such as the Primera LX400, is an easy, affordable and effective way for a business to start making durable, memorable labels for their products. By printing onto stock that can withstand different conditions, your business will protect its brand identity and ensure the designs will stay crisp and easy to read throughout the product’s shelf life.
For the LX400, the Optimedia Labs website lists four different types of polyester labels: clear, white, silver and gold. Each comes with its own price rate, range of sizes and advantages based on the surface they are applied to. The color and material you choose can depend upon the impression you want to leave on customers, as well as the colors you will be printing on each individual label.
The gold labels, for example, are water-resistant in addition to being reflective and easy to see, making them a good fit for products that might be exposed to water damage. However, if the packaging these labels will be applied to is already colorful, then a clear or white label could be more appropriate, so as not to clash with the colors of the other design.
In terms of sizes, there are a variety of white and clear labels to choose from. All of the polyester labels listed on the Optimedia Labs page are compatible with the Primera LX400. That means those who purchase this printer will be able to switch between different label stocks without having to invest in a completely different printer system.
Polyester labels help businesses keep their product identifiable, and the Primera LX400 printer is a reliable long-term investment for many different uses. Purchase one soon and start experimenting with different looks for your next big product line.