Different words, stickers and additions to product labels may be viewed differently depending on the types of items being advertised and the expectations of the industry. The high desirability of a certain title for a product might seem apparent to those on the outside but be a completely opposite case for those actually making the item in question. An article in the Canadian publication The Globe and Mail recently suggested that the term “organic,” a hot trending word that can be easily found in so many other aisles of the grocery store, could be unappealing to winemakers, who may feel it is associated less with high-standard natural foods and instead chiefly with the now-ubiquitous natural food craze.
In a column on the use of that particular word, Beppi Crosariol explicates the viewpoint of winemakers who are most concerned with a high-quality product.
“These producers simply are not targeting the health-conscious segment of the market,” Crosariol writes. “The incentive to work without toxic pesticides and herbicides generally has more to do with ecosystem vitality and vineyard-employee safety.”
Because of this, it’s worth thinking about the specific idiosyncrasies of making labels for wine bottles. The sort of descriptors or certifications that might seem necessary for other products might not be the best choice, depending on the opinion of the company in charge. This is just one reason why an aspiring vintner might acquire their own label printers to minimize the potential for errors in production and “eliminate the middleman,” as it were. Pressure sensitive label materials can also provide an additional stability and cleanliness, enabling the contents to be easily identified and read.
Every line of items is different, and it can best suit companies to treat their handywork as such with carefully made packaging that denotes an attention to detail.