The Primera LX900 Color Label Printer allows companies to make specific, colorful and friendly candle labels. To capture multiple elements on one label, candle producers can combine different images within a single piece. Specifically, mixing photos, fonts and graphics together could help create the right balance of styles, as we discuss elsewhere on this site.
There are multiple ways to incorporate photorealistic images into candle labels to create a great look. Yankee Candle has a distinctive style that places a detailed image related to a candle’s scent against the color of the candle itself. Because these labels are applied to clear jars, the candle adds a complementing color that works as part of the overall packaging.
However, a label doesn’t have to present one complete picture to entice customers. Juxtaposing different images against each other also works, especially if the viewer sees little glimpses of each. As an example, the Everlasting Candle Company label on our candle labels page shows a close-up of a rose under a separate picture of several lit candles. Seeing the two objects together enforces the connection and makes a strong contrast with the white color of the logo font.
According to the National Candle Association, there are approximately 10,000 different candle scents available to consumers, and fragrance is one of the most important factors for 75 percent of the candle-buying populace. The same source lists “votives, container candles and pillars” as the most popular types in the country.
Due to the many options in this market, candle labels should be distinct and memorable, as well as soothing. Standing out against the competition is important, especially since candles tend to be sold in gift shops and department stores alongside many other brands.
A printer capable of producing many custom printed labels gives companies the pieces they need, looking just like they want them to.