OptiMediaLabs

Australian packaging firm and Memjet to cut ties

Packaging labels printing

A printing deal in Australia will likely have other repercussions.

Users of Rapid Labels printers should take note of a recent business split that terminates the company’s partnership with Memjet. According to a recent article in packaging source What They Think?, Memjet is ending its license agreement with the Australian company Rapid Packaging Services. Starting three years from now, businesses that rely on Rapid printers will be unable to buy more ink. 

Although Memjet has not said specifically why the contract has been terminated, the article features comments from a spokesperson who said that negotiations are currently ongoing between the two companies and that there is an “ebb and flow” in their relationship. Because Rapid is the only OEM developer working with Memjet, the deal will most likely affect its presence in the print industry eventually.

Rapid’s founder, Bruce Mansell, told the source that the move came as a shock to Rapid since they have been working together as partners for so long.

“We have been paying in advance for print engines, heads and ink,” Mansell said. “We have not been given any legitimate reason why Memjet is cutting us off after years of pioneering work deploying their technology in the digital label printing sector.”

To have the same level of label printing functionality, companies that previously depended on Rapid printers should think of alternatives, several of which are available at the Optimedia Labs store.

One example is the Afinia L801 color label printer, which you can use with CKYM dye-based ink to print effective labels on whatever finish of material is most fitting for your brand. The L801 also allows for easy ink replacement, should the type of ink you depend upon ever change based on similar deals. When buying an Afinia printer, produced by the cutting-edge, reputable Microboards Technology, you can be assured that customer support and complementary products will always be available to meet your business needs.

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