Does your company or product line have a mascot? For some fast food institutions, the familiar face of a character is inextricably linked to their product on their food labels, especially among consumers of a certain age. But recent events suggest that this popular means of wooing shoppers may be falling out of fashion as times change.
Take, for example, one of the most prominent American mascots/spokesmen of the second half of the twentieth century: Colonel Sanders. The founder and later cartoon character is part of the restaurant chain once known as Kentucky Fried Chicken. His face can be found plastered on many pieces of marketing and packaging for the company, and still holds something of the memory of the chain’s founder, the “colonel” himself, Harland Sanders, who died in 1980.
But KFC ditched the longer version of its name some time ago, and so perhaps it’s no surprise that in fitting with changing times it may be dropping the face it’s held for so long next. According to NBC, this is due to an attempt to join what is dubbed the “fast casual” style of restaurants like Chipotle. As such, KFC is launching a new restaurant called KFC 11 with an emphasis on the lighter side of its fare—and reportedly no Colonel.
If your company has previously invested in designing and utilizing a character like this to encourage sales and wants to change, the process can be daunting. A color label printer like the Primera LX 900 can make this a little less intimidating by allowing you the freedom to design labels directly without worrying about costly alterations.