As our website describes, bottled water labels are great at dressing up a normally basic-looking item so it feels more festive and appropriate. A classic color label printer, like the Primera LX900, will let organizations make brand-specific items that are ready to be distributed at special events. While a bottle of water could be welcome in many different situations, there are some cases where they could stand out more than others and have a particular impact.
Here are some factors to consider when deciding if branding water bottles will help your company reach more possible customers and distinguish itself. Ask these questions when planning a possible marketing push and you may decide more easily on a campaign strategy. This list assumes you aren’t primarily a bottled water company and are using these items for one specific event:
- What’s the message?: Are you trying to get people to recognize the brand name or is the slogan more important? Custom-designed labels could say any message and make it distinctive, so businesses should figure out which is the most appropriate for a given event.
- What’s the occasion?: Is this a party or just a special appearance of some sort? Free handouts of any kind can add to a celebration. In an article for The Business Journals last year, Marc Prosser recommended handing out samples of some kind at a store’s “grand opening” for increased awareness.
- What’s the temperature?: Will you be dispensing these bottles inside or outside? Will it be summer or deep winter? The environment could be an obvious impact on how willing customers will be to have a drink.
Read more about the uses of water bottle labels on our website and begin planning your strategy for a special promotional appearance today.