This blog has reported on how a few beers sold in Alabama kicked up some dust due to their custom labels, which some customers and lawmakers thought were offensive. The same is happening in New Hampshire with a recently released wine label called “If You See Kay,” which, according to the Union Leader, alludes to the spelling of a certain four-lettered obscenity.
But, despite the potentially offensive name, the product has been selling really well.
“We sold 10 cases last week,” Joseph Mollica, chairman of the State Liquor Commission, told the source. “We don’t want to offend anyone, but we also don’t want to miss an opportunity.”
Additionally, Mollica stated that the wine in question is made by Jayson Woodbridge, which is a renowned vintner and that it’s being sold nationwide. Furthermore, due to media coverage and word of mouth on its pun-infused label, the product is doing very well in the sales department.
But, other commission members state that its a matter of fairness. Many beer labels have been taken off the shelves in the Granite State due to offensive labeling and it wouldn’t be just if they left If You See Kay on the racks while other labels are blacklisted.
In response, the owners of New Hampshire liquor stores have elected to place the product in the back of the store, giving less opportunity to offend customers, but also less opportunity to be seen. This makes the custom label even more important, to pop off the shelf and draw in potential buyers.
Whether a company is selling wine, beer or any other product, having an eye-catching and high-quality custom label is essential for its success and public reception. By using a Primera LX400 color label printer, companies can create these essential branding elements, while also affording the leeway to change it should they need to.